Manifesto

Hello friend,
We create art that fuels the way we want to show up on Planet Earth.
We craft highly-functional products to empower the humans who wear them. By making Earth and its inhabitants our main stakeholders, everything we design fosters union, care and community for all beings at its core.

We believe that by giving more than we take,
we will regenerate and restore the balance. A true shift from consumers to citizens by focusing on sustainability instead of individualistic gain.

GUNEL designs are ethically and consciously made,
with a commitment to organic, recycled and zerowaste fabrics, fair-trade operations and plastic-free packaging.

Collection after collection, we will strive to only use Certified Organic Cotton and Post-Consumer Recycled certified fabrics.

We operate under a zero-waste manufacturing method, using all the fabric we source.

We have carefully selected the most talented and wonderful humans to join us and make our vision come true by producing our products in Istanbul.

We hold ourselves accountable to ensuring all our employees and partners are educated and encouraged to maintain the same high level of ethics and consideration for the Planet and its people as we do.

We do not use any plastic at any point in our manufacturing process. Our shipping packaging is biodegradable: our products arrive in a pouch made from upcycled fabric that would otherwise end up on landfills.

We are global citizens committed to promoting love for our Planet and its dwellers. We are confident that
together we can weave a better world,
one thread at a time.
With love,
Gunel